Today’s consumers prefer personalized holiday packages that consider their preferred travel dates, location, family/ group size, budget, and other requirements, such as insurance, checked baggage, etc.
This is where dynamic packaging comes into the picture. With dynamic packaging, travel companies can have their customers build their trips comprising of flights, hotels, tour guides, car rentals, etc., based on their needs.
Apart from having the holiday or business trip they envisioned, customers can save time and money by not having to pay for or be part of any aspect of the journey they don’t want.
Given how dynamic packaging allows travel agents and tour operators to increase revenue and win customer approval, we have created this blog as a comprehensive guide.
What exactly is dynamic packaging?
Dynamic packaging allows customers to build or customize their travel package by combining multiple services like flights, transfers, car rentals, sightseeing guides, hotels, etc.
It is especially popular among customers who are cost conscious, as they can eliminate aspects of the trip that doesn’t fit their budget. Further, dynamic packaging allows travel agencies to have a wider reach, sell more ancillaries, make their customers happy, and increase revenue.
How dynamic packaging helps travelers
Customers get a higher degree of choice and flexibility regarding their tour packages. Notably, travelers can determine their departure date, pickup location, places they want to see, etc. Having these many options is especially important if you want to serve a diverse range of customers.
Letting customers choose aspects of the trip they want can also save them a lot of money, leading to higher retention rates. For instance, some travelers may wish to travel in first classand spend their vacation or business trip at a single location. In contrast, others may choose cheaper flying options to splurge on food, accommodation, and local sightseeing. Using a dynamic packaging solution, you can satisfy all these customers.
Why embracing dynamic packaging will be a win for travel agents
For tour operators to compete in the global travel market, a dynamic packaging solution that can simultaneously manage inventory, define business rules, set prices, set markup, and build packages per customer requirements is the need of the hour.
Such a solution can leverage advanced XML API integration to provide you with real-time access to an inventory of flights, hotels, car rental services, etc., from global travel suppliers.
Consequently, it delivers the following advantages and serves as a launchpad for travel agents to enter new markets and stay ahead of the competition.
• Increases the number of distribution channels
Using a single platform, you can enable customers to purchase customized holiday or business travel packages from multiple distribution channels, including the website, social media, etc. Tour operators can also apply markups to the packages based on the demand, optimizing their revenue.
• Serve a wider audience with niche offerings
Tour operators must use dynamic packaging to offer tailor-made solutions to their customers, who may have a whole host of requirements. With the right software, travel agents can expand their product offerings, make booking management easy, and increase conversions across all customer segments.
• Be more customer friendly
Dynamic packaging provides a wide range of flexibility regarding travel dates, departure places, travel duration, budget, etc. The customers can make any changes during the planning and purchasing stages. This self-service ability you can provide customers leads to a more efficient business with lower operating costs. Also, you can leverage a dynamic packaging solution with multi-language and multi-currency features and payment system integration to up your customer service game.
Conclusion
Dynamic packaging helps travel businesses of all sizes create massive value for customers while increasing their global reach. Besides, offering dynamic packaging will go a long way in ensuring high customer retention rates and satisfaction with the travel agency, enabling you to stay ahead of the curve.
